Interesting Ecommerce Businesses For Sale

Latest ecommerce businesses for sale

Updated every Tuesday

After I bought an eCommerce business for the price of a holiday, I’ve always kept a close eye on other stores for sale. I now help others find and buy them via self-paced courses or one-to-one consulting. These are the stores that I find interesting. If I were in the market for a new one, I’d follow these steps next.

Everything Boxer Dogs

Flippa listing

Things I like

  • Good niche (pets)
  • Going for a tiny multiple (0.9x). Did $43k “profit” want $38k (All $AUD)
  • “Motivated seller” has dropped price by 81%
  • Has 12,500 email subscribers
  • It’s 5 years old so has sales history
  • Great opportunity for a redesign

Things I don’t like

  • Average order value could be low, making hard to run ads profitably
  • Website is promoting the business is closing down

Questions to ask seller

  • Have they tried bundling products together to increase AOV?
  • Does the profit include the 10 hours they work a week on the business?

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EV Wheel Covers – Less than $1,000

Flippa Listing

Things I like

  • It’s only $650 USD
  • Has made sales, so market fit is there
  • Good growing niche

Things I don’t like

  • Site no longer live (but essentially it’s a punt!)
  • Only 5 months old

Questions to ask seller

  • Why did they close it down?
  • How reliable is the supplier
  • Who is main competition

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PetBright

Flippa Listing

Things I like

  • Good industry, some big and regular spenders on pets
  • Revenue is on the up (often stores get neglected and get smaller)
  • 3 years old, which means some history to evaluate
  • Price is already coming down (motivated seller)
  • Profitable (doesn’t say if includes owners time)

Things I don’t like

  • Low item value, makes it hard to run ads
  • Lots of Amazon sales (means no email addresses for email marketing)
  • Sales mainly from ads rather than oragnic traffic

Questions to ask seller

  • Have you tried bundling products to increase Average Order Value?
  • Break down of monthly expenses (P&L is just for 12 months to Oct 2023)
  • Why are they selling?

 

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Grizzly Adam

Flippa listing

Things I like

  • Consistent revenue and profit for last 12 months
  • Set in 2015, 8 years of history (I’m never interested in anything under 1 year old as doesn’t have enough sales history)
  • There is some real opportunity to improve the look of the store
  • Lots of organic traffic
  • Looks like they spend a set amount on ads rather than a %, meaning there might be an opportunity to easily grow sales

Things I don’t like

  • At the time of writing it’s a fairly new listing so price expectations are high. Common to see some stores hand around for years trying to sell.
  • The copy in the listing is a bit naff and not well thought out “leverages Google Analytics and WooCommerce as key platforms to streamline operations and enhance customer experience.”
  • Some drop shipped products, but this is easily changed
  • No owners time included in P&L, which makes it look more profitable than it is.
  • The MER (cost to advertise) is 48% of the revenue (to high)

Questions to ask

  • Have they recently tried to increase adspend to grow sales?
  • What is the gross margin for non-drop shipped products?
  • Are they using UTMs in Google and Facebook ads? Traffic for Paid social looks low.
  • Why are they selling?

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Dash Cam Ecommerce Business For Sale

Flippa listing here (Sold)

Note this one is under NDA, so I can only share the public info on the Flippa listing. Signing NDAs on Flippa is really straightforward.

Things I Like

  • Price has been reduced by 50%
  • 7 years old (be easy to spot patterns)
  • Category has a big market to go after (drivers!)
  • It’s in the holiday price range (upper end)

Things I don’t like

  • Suspect repeat purchases are low
    (Main regret from the business I bought)
  • That 50% drop in price suggests the seller was very overconfident on price
  • Dubious of 35% profit margin
    (Suggests sellers time in business not included)

Questions to ask

  • Get the P&L and review (If you need help with this, try this)
  • Does the profit margin include the time seller works on business
  • Repeat customer numbers

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Hinder

Flippa listing here

Things I like

  • It’s 34 years old, so from an SEO/cheap traffic perspective, it’s a real find
    • Has a lot of backlinks, which “can” be good for SEO (See questions to ask below)
  • 60% of sales are returning (big win, and an issue for the eCom store I bought)
  • Great niche product
  • Lots of positive reviews
  • B2C and B2B sales
  • Includes USD$22k in inventory, making the business only $14.6k

Things I don’t like

  • The average order value for B2C is low, £35 and can make running ads hard
  • It’s not the prettiest of sites (but give a web designer an opportunity to overhaul
  • Think you’d need specialist fishing knowledge

Questions to ask the seller

  • What SEO work has been done on the site?
  • Have you had any Google SEO penalties on the site, or any events where traffic significantly dropped
  • What caused the significant increase in page views from April 2023?
  • What other ventures are they pursing, which is the reason for selling

If you need more help figuring out if this is a good eCommerce business to buy try this.

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Morphine Lips

Flippa Listing

Things I like

  • The brand story. This always helps shift product.
  • It’s 8 years old, so not just a flash in the pan
  • Logistics would be easy with small product
  • Claimed high margin
  • Has some social following

Things I don’t like

  • I think we’d struggle to run Meta ads, as it wouldn’t like the term “Morphine”
  • The average order value is low, so would be hard to run ads

Questions to ask seller

  • Have you tried running Meta ads post May 2021 iOS15.5 update (made ads more expensive)
  • Repeat customer rate
  • Conversion rate in last 12 months

 

Happy Cow Bespoke Leather Bags

View the Flippa listing here

Things I like

  • It claims to be profitable (never take this for granted).
  • Has been operating for 20 years so you can see consistency
  • Looks like a good product, made to order so low cash involved in keep inventory
  • Owner claims to of done very little so lots of potential upside if we put work in

Things I don’t like

  • This store has been for sale for YEARS, which is always a flag for me
  • It’s on WooCommerce platform, which is a pain to use, would need to move over to Shopify
  • Not sure how many repeat buyers there are, which can make them hard to grow

Questions to ask seller

  • What are the repeat customers numbers in last 12 months
  • Have you tried to run Facebook and Google ads, if so for how long and what were the results
  • Conversion rate over last 3 years

 

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